Sturgis Coffee Company established its presence in the legendary town of Sturgis, South Dakota in September 2000, beginning as a small coffee business that has grown into a beloved local institution. The company evolved significantly over its early years, moving into a full-service, sit-down and drive-through gourmet coffee shop in July 2004, and most importantly, beginning to roast their own coffee in February 2007.
Located just one block off the famous Sturgis Main Street, the company has become an integral part of the Black Hills community and is particularly known for its connection to the world-renowned Sturgis Motorcycle Rally. What started with small coffee kiosks has expanded into their current comprehensive location, serving as a full-service coffee bar, roastery, and gift shop.
The company's roasting operation reflects their commitment to quality, with each batch carefully roasted for approximately 20 minutes depending on the desired roast level. They have been perfecting their roasting process for nearly two decades, rotating coffee beans over flame to achieve perfection in every batch. Their offerings include a variety of roast levels from light to dark, with specialty blends like "All Jacked Up!" featuring barrel-aged beans that start in Tennessee Whiskey barrels for a dark, smooth, clean taste.
Sturgis Coffee Company's mission centers on providing great coffee, great atmosphere, and a great place to drink coffee. They have built a reputation for excellent customer service, with friendly staff and efficient service that keeps customers returning. The business operates with extended hours during rally season and maintains regular hours throughout the year, typically opening at 6 AM on weekdays.
The company demonstrates strong community involvement and patriotic values, notably supporting military personnel and veterans. They have donated large supplies of coffee to be included in care packages sent to deployed South Dakota National Guard units overseas, and regularly contribute to local fundraising efforts including monthly donations to the Sturgis Motorcycle Museum & Hall of Fame.
Beyond their coffee offerings, Sturgis Coffee Company has developed a robust retail operation, offering branded apparel including sweatshirts, hoodies, t-shirts, hats, and jackets that celebrate both their brand and the motorcycle rally culture of Sturgis. They also provide online ordering and shipping services, allowing customers nationwide to enjoy their freshly roasted beans.
The business has earned recognition as a women-owned establishment and consistently receives positive reviews for their atmosphere, service quality, and product variety. With a 4.6-star rating on TripAdvisor and ranking as #4 out of 26 restaurants in Sturgis, they have clearly established themselves as a cornerstone of the local dining and coffee scene.