Snake River Roasting Company is a specialty coffee roaster founded in 2007 by Ruth Ann Petroff and Mark Barron in Jackson Hole, Wyoming, with the vision to craft coffee that captures the spirit of Jackson Hole and inspires adventures. The company operates with the mission "Coffee inspired by Jackson Hole, Fueling Life's Adventures," drawing energy from the region's vibrant wildlife, exhilarating activities, and breathtaking vistas.
The company leverages Jackson Hole's unique high-altitude advantage to roast their beans to perfection, creating unparalleled depth in flavor. Their team includes SCA-certified Roasters, Brewers, and Baristas who are all united by their passion for the craft. Snake River Roasting Company takes pride in exceptional coffee quality and outstanding customer service.
In 2021, Mekki Jaidi of Outpost Group acquired the company, honoring its founding roots while steering it forward. Jaidi, who has a multicultural background with Moroccan and Filipina heritage, moved to Jackson Hole in 2014 and established Outpost, the valley's top vacation rental company. His deep appreciation for community building and local connections made him a natural fit to continue the roastery's legacy.
In 2022, under Jaidi's leadership, Snake River Roasting Company opened its first physical cafe location right off Jackson Hole's Town Square. This location serves as more than just a coffee shop – it stands as a symbol of passion, community, and their mission. The cafe embodies the unique essence of high-altitude roasting, featuring meticulous attention to detail in every small batch using precision 22-pound roasters.
The company operates both as a retail cafe and wholesale roaster, serving the local Jackson Hole community while providing coffee to wholesale partners. They offer a comprehensive range of products including light, medium, and dark roasts, espresso blends, single-origin coffees, subscriptions, samples, K-cups, and merchandise. Their popular blends include staff favorites like Ethiopia, Roam Wyoming Blend, Kirby's First Tram, and White Spider.
Snake River Roasting Company maintains strong community connections and offers various services including mobile coffee operations for events, loyalty programs, and both online ordering and in-cafe experiences. The company continues to honor its founding vision while adapting to modern specialty coffee culture, always maintaining their commitment to quality, adventure, and the unique spirit of Jackson Hole.