Founded in 1998 by co-founders Don and Linda Eckles, Scooter's Coffee began its remarkable journey when they opened their first drive-thru coffeehouse in Bellevue, Nebraska. The company has evolved from a single location to over 650 locations across 28 states, establishing itself as one of the premier franchises in the specialty coffee industry. Since beginning franchising in 2001, Scooter's Coffee has experienced rapid growth while maintaining commitment to its original business principles and core values.
The company's foundation rests on four core values: Love, Humility, Integrity, and Courage, which guide every aspect of their operations. Their brand promise, "Amazing People, Amazing Drinks...Amazingly Fast!®" reflects their commitment to providing an unforgettable experience to customers through high-quality drinks, speed of service, and genuine hospitality. The name "Scooter's" was chosen to reflect their mission of helping customers "scoot in and scoot out" quickly while maintaining quality service.
Scooter's Coffee sources only from the top 10% of specialty coffee beans in the world, roasting 100% Arabica beans sourced directly from farmers who take pride in their product. Their roasting operations are conducted through their partnership with Harvest Roasting at their 65,000-square-foot headquarters and roasting facility in Omaha, Nebraska. This facility allows them to quadruple their coffee production capacity while maintaining their commitment to quality.
The company's signature drink, the Caramelicious®, exemplifies their dedication to creating unique, high-quality beverages. All drinks are available hot, iced, or blended, providing customers with versatile options. The company is known for its distinctive happy face stickers, a tradition started by co-founder Linda Eckles in 1998 as a way to brighten customers' days and create memorable experiences.
Scooter's Coffee emphasizes relationship-building at every level, from cultivating direct relationships with coffee farmers through their "Relationship Coffee" program to supporting franchise partners and creating genuine connections with customers. Their commitment extends beyond coffee to community involvement and maintaining authentic relationships that form the foundation of their success. The company operates on the principle that they are "not only in the coffee business, but in the people business too," focusing on providing meaningful experiences that touch lives and create lasting connections.