Roseline Coffee is a specialty coffee roaster based in Portland, Oregon, that has been operating since 2011. The company was founded by Marty Lopes, who previously worked as a barista at Extracto Coffee House and later as a coffee buyer at Barista Cafe before establishing Roseline Coffee. The name "Roseline" carries dual significance - it's a subtle nod to Portland's nickname as "The City of Roses," and it describes the dark red line that forms down the center of a cup when pulling the perfect espresso shot, which baristas recognize as a mark of quality.
The company defines itself by its commitment to exceptional quality, with the Roseline representing their standard that separates good coffee from great coffee. Their philosophy centers on the belief that great coffee doesn't happen by accident, but is the result of global collaboration that starts on coffee farms and lands in customers' cups. Since their humble beginnings, they have maintained an obsession with consistency and ever-improving quality, striving to create coffees that embody the essence, beauty, and complexity of their origins.
Roseline Coffee operates as a small-batch roaster with a disciplined approach to sourcing and roasting. They work directly with producers around the world to source fresh crop coffees, taking great measures to ensure proper processing, transportation, warehousing, and roasting. Their roasting philosophy focuses on representing the essential characteristics inherent in each coffee without ego or flair, simply highlighting what is naturally present in the coffee seeds.
The company operates multiple cafe locations throughout Portland, including their flagship Davis location, Woodlark Hotel, Lake Oswego, KOIN Tower, Alberta, and Goat Blocks, along with their roastery and lab facility. They offer comprehensive wholesale services, providing consulting on spatial design, coffee assortment selection, equipment guidance, and in-depth staff training. Their educational commitment extends to continuously training their team, wholesale accounts, and customers on sustainable practices, coffee fundamentals, and extraction science.
Roseline Coffee emphasizes a hospitality-first approach that creates positive community impact and enjoyable experiences. They pride themselves on their level of service, beverage preparation, and personal interactions with both customers and team members, always striving to operate "above the Roseline." The company offers subscription services, seasonal coffees, and maintains roast days on Monday, Tuesday, and Thursday to ensure freshness.