New Order Coffee Roasters is a small-batch specialty coffee company located in Southeast Michigan, founded with a gleeful defiance to the status quo. The company has a singular mission: to delight and energize everyday lives with their expertly crafted coffee. New Order distinguishes itself through its innovative use of electric fluid bed air roasters, which they believe produces brighter, leaner, more aromatic, and better tasting coffees compared to traditional roasting methods.
The company's journey began with a focus on bringing high-quality specialty coffee to Michigan communities. Their Detroit flagship location opened in July 2017, marking a significant milestone in their expansion. The roastery operates from Troy, Michigan, where they roast small batches of coffee with meticulous attention to detail. New Order has built a reputation for their on-demand roasting approach and creative approach to coffee preparation.
New Order Coffee Roasters offers extensive customization options, allowing customers to personalize their beans at five different roast levels, reflecting their belief that while they are the experts, customers should have the final say in their coffee experience. Their product line includes single-origin coffees from regions like Rwanda, Costa Rica, Nicaragua, Ethiopia, and Brazil, as well as signature blends like their "Case Study House" and "Everyday Espresso." They also offer a unique "Like a Virgin Decaf" and specialty items like their proprietary coffee canisters.
The company has expanded beyond their original roasting facility to include a retail location in St. Clair Shores, Michigan, and maintains a strong presence at various farmers markets throughout the Detroit metropolitan area, including Troy, Birmingham, Grosse Pointe Park, and St. Clair Shores. They ship orders every Tuesday and offer free shipping on orders over $40.
New Order has gained recognition in the specialty coffee industry, being featured in prestigious publications such as USA Today's "Top 10 Best Coffee Shops in the Country" in 2019, Imbibe Magazine, and Sprudge. Their innovative approach to coffee roasting and commitment to quality has earned them coverage in industry publications and local media outlets.
The company's philosophy centers on rebellion against coffee mediocrity and a commitment to bringing exceptional coffee experiences to their community. They emphasize their role as coffee experts while empowering customers to make their coffee truly their own through customization options. Their tagline "It's a new day. It's a new order" encapsulates their mission to revolutionize how people experience coffee.