La Barba Coffee is a specialty coffee roaster founded in 2012 in Salt Lake City, Utah, with a mission to bring "Good Coffee For Everyone." The company began as the first specialty coffee roaster aimed at scale and initially operated as a wholesale business under the name "Charming Beard" before expanding into retail locations.
La Barba takes a comprehensive approach to ethical sourcing, believing that "good coffee" must consider the wellbeing of everyone in the supply chain - from farmers, exporters, and importers to delivery drivers, employees, and customers. They serve a mix of Fair Trade, Direct Trade, and Rainforest Alliance certified coffees, purchasing at premiums to ensure fair wages for producers.
The company operates multiple locations in the Salt Lake City area, including their flagship location in the Maven District, a Draper location, and a Gateway location. They specialize in single origin coffees that showcase seasonality and variety, carefully crafted blends for consistency, and espresso offerings. Their roasting philosophy emphasizes balance and distinction, bringing out the inherent flavors of each coffee while remaining "simple, honest, and unpretentious."
La Barba offers comprehensive coffee education through their academy program, subscription services for regular delivery, and maintains a strong community presence in Utah. They pride themselves on making specialty coffee approachable for everyone, whether customers are coffee aficionados or newcomers to the specialty coffee world. The company's core promises include providing an approachable experience, elevating daily coffee routines, and offering diverse options with reliable taste.