Joe Coffee Company has been New York's hometown specialty coffee roaster since 2003, when founder Jonathan Rubinstein opened the first cafe on the corner of Waverly & Gay in Greenwich Village with a simple vision: brew high-quality, delicious coffee and serve it with warm hospitality. Over two decades, the company has expanded to over 20 cafes throughout Manhattan, Brooklyn, Queens, and Westchester, while maintaining their commitment to quality coffee and community connection. The company operates their own roastery in Long Island City, where expert roasters carefully craft small-batch coffees that highlight the unique qualities of each bean. Joe Coffee maintains rigorous quality control standards, cupping representative samples of every coffee throughout the week to ensure consistency and excellence in every cup that reaches customers. Joe Coffee's sourcing philosophy emphasizes quality, ethics, collaboration, and integrity. They forge long-term, mutually beneficial relationships with producers and trusted suppliers, committing to source at least 80% of their coffees from Rainforest Alliance certified producers. This certification ensures farmers use methods supporting social, economic, and environmental sustainability pillars, with independent third-party auditors evaluating all requirements. Beyond sourcing, Joe Coffee holds themselves accountable as final stewards in the supply stream, adhering to rigorous sustainability standards. They've established a comprehensive Code of Conduct that respects the rights and environments of every individual in the coffee value stream, ensuring their industry remains sustainable and beneficial for all participants. The company offers a diverse range of products including signature coffees, single origins, specialty instant coffee, and their popular Cold Brew Collection. They provide comprehensive coffee education through classes ranging from manual brewing and latte art to full barista courses, serving coffee enthusiasts at every skill level. Their wholesale program serves cafes, restaurants, and offices throughout the region, while their catering services create custom coffee and espresso bars for corporate and personal events. Joe Coffee's community involvement includes partnerships like their Lincoln Center coffee collaboration, supporting young artists in the pipeline. As pioneers in New York's specialty coffee movement, they continue to innovate while maintaining their founding mission of exceptional coffee, warm hospitality, and positive community impact.
2003
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Joe Coffee Company • Long Island City, NY
$11.00 · $1.83/oz
Chocolate • Nut • Toffee
Amsterdam is Joe Coffee's deeper One City drip roast with chocolate, nut, and toffee. Comforting and sweet without tipping into smoke — a classic New York everyday cup.
Joe Coffee Company • Long Island City, NY
$12.00 · $2.00/oz
Benchmark is Joe Coffee's signature medium roast built for drip and espresso. Smooth, balanced, and robust — as comfortable in milk as it is black, from the Long Island City roaster.
Joe Coffee Company • Long Island City, NY
$11.00 · $1.83/oz
Burnt Sugar • Baking Chocolate • Roasted Nuts
Big City is Joe Coffee's French roast from the One City Collection. Burnt sugar, baking chocolate, and roasted nuts in a sturdy, sweet dark cup built for wide appeal.
Joe Coffee Company • Long Island City, NY
$17.50 · $2.92/oz
Papaya • Milk Duds • Candied Coconut
Cafè Feminista: Montze Olvera is Joe Coffee's honey-processed Mexico lot from Montze Olvera and Las Adelitas. Papaya, Milk Duds, and candied coconut in a warm, structured light roast celebrating women producers.
Joe Coffee Company • Long Island City, NY
$13.00 · $2.17/oz
Stone Fruit • Almonds • Medium
Colombia La Familia Guarnizo is Joe Coffee's light roast from the Guarnizo family via El Paraiso in Huila. Stone fruit and almonds with medium acidity — a bright Colombian favorite.
Joe Coffee Company • Long Island City, NY
$11.00 · $1.83/oz
Chocolate • Nutty
Great Heights is Joe Coffee's bold, developed roast from the One City Collection. Deep chocolate and nutty notes — originally a café cold brew, just as good hot for dark-roast drinkers.
Joe Coffee Company • Long Island City, NY
$11.00 · $1.83/oz
Walnut • Sticky Toffee Pudding • Vanilla Bean
Half Moon is Joe Coffee's half-caff blend: equal parts Nightcap decaf and a Brazil coffee. Walnut, sticky toffee pudding, and vanilla bean in a gentler everyday cup from Long Island City.
Joe Coffee Company • Long Island City, NY
$12.55 · $2.09/oz
Nightcap Decaf is Joe Coffee's signature decaf, chosen for balance and drinkability day or night. Sweet and rich comfort from the Long Island City roaster — full flavor without the caffeine.
Joe Coffee Company • Long Island City, NY
$12.55 · $2.09/oz
Molasses • Baking Chocolate • Vanilla Pod
Nightcap Noir is Joe Coffee's darker roast of their signature Nightcap decaf. Molasses, baking chocolate, and vanilla pod with a cosmic-brownie mouthfeel — evening comfort without the buzz.
Joe Coffee Company • Long Island City, NY
$12.00 · $2.00/oz
The Daily is Joe Coffee's drink-every-day blend of seasonally fresh Mexico and Colombia coffees. Brightness, body, and sweetness in one satisfying medium roast from Long Island City.
Joe Coffee Company • Long Island City, NY
$13.25 · $2.21/oz
The Village is Joe Coffee's celebration of women producers, rotating seasonally across valued cooperatives. Currently featuring Rwanda's Ejo Heza women of Kopakama — a light roast with purpose.
Joe Coffee Company • Long Island City, NY
$12.00 · $2.00/oz
The Waverly is Joe Coffee's signature espresso blend, named for their first New York café. Mexico for body and sweetness, Colombia for clean acidity — balanced as a straight shot or in milk.