Highwire Coffee Roasters is an East Bay owned and operated coffee roasting and tea company founded in 2011 by three longtime friends: Robert Myers, Rich Avella, and a third founding partner. The founders first connected in the mid-1990s and shared an approach to coffee they call "approachable excellence," with a combined 50+ years of coffee experience between them.
The company began with a simple goal of buying, roasting, and blending coffees that they love and sharing these with the community. Highwire believed that a coffee company could be a force for good, creating spaces where everyone felt welcome and where connecting over coffee was more important than talking about coffee.
Highwire roasts at their Emeryville facility Monday through Friday and operates multiple retail locations throughout the East Bay, including shops in Oakland (Rockridge, Broadway, Montclair Village, Prescott Market Hall), Berkeley, Albany (Flowerland), Alameda, and Walnut Creek. Their roasting philosophy centers on balance, seeking to capture both the special qualities that come from coffee origins—the characteristic aromatics, brightness, and fruit sweetness cultivated by farmers—while adding the signature of the roaster to emphasize body, density, and caramelly sweetness.
The company offers a spectrum of coffees from lighter, bright single origins to deeper, chocolatey body-forward coffees typical of darker roasts, though they avoid being fully dark with most offerings. Their flagship espresso blend "The Core" has been their everyday espresso since the beginning, featuring big red ripe fruit acidity and caramel notes. Other signature offerings include "Tightrope" for fans of lighter, brighter, approachable coffees, and "Shadow Play" which represents where "a lot of interesting things happen" without being fully dark.
In addition to coffee, Highwire has developed their "4 Track Tea" line, focusing on highest quality teas with traditional hand-made styles, emphasizing seasonality and freshness. Their tea offerings include blends like "East Bay Breakfast," "Just Like Honey" (a blend of Honey Orchid and rare Yunnan), and "Gone Green Sencha" (organic Japanese Sencha from Shizuoka).
The company is committed to social and environmental responsibility, paying approximately twice the Fair Trade price to farmers and often sourcing single-origin coffees from smaller family farms. They have made efforts toward more sustainable packaging and raised coffee prices to ensure good wages for Bay Area workers.
Highwire's spaces are designed to be welcoming environments where the community connects around shared enthusiasm for coffee, community, and music. Their philosophy emphasizes creating a force for good in the coffee industry while maintaining their local, independent identity as a roughly 40-person operation rooted in Oakland's coffee culture.