Carmel Valley Coffee Roasting Company has been a family-run specialty coffee roaster in beautiful Carmel, California for over 30 years, founded in 1994 with a commitment to "Lifting Fog & Breaking Waves." The company operates exclusively with certified organic beans, having been CCOF (California Certified Organic Farmers) certified since 2003 and maintaining USDA organic and Fair Trade USA certifications.
The roastery is built on the core values of genuine hospitality and taking care of people, with their employees, community, and environment riding shotgun in all business decisions. This commitment to their coastal home is paramount to their operation and can be tasted in the Carmel Valley Coffee experience. The company prides itself on being rooted in art and community, connecting with both locals and visitors daily at their three coffeehouses while extending that personal connection to online customers whose morning coffee ritual transports them back to Carmel's quaint cottages, artist galleries, and stunning coastline.
At the heart of their operation lies "Big Vinny," a vintage 1940s Farina Italian coffee roaster that has been blending the art and science of roasting for decades. Under the expert guidance of their master roaster Rory, who has led the roasting operations for nearly a decade, the company maintains a simple roasting philosophy that relies on both art and science. They stay within the Full City to true French roasting range, sourcing only the finest certified organic Arabica beans and roasting them in small batches to bring out the inherent flavors without over-roasting.
The company specializes in handcrafted, small-batch roasting with a "roasted to order" philosophy, shipping coffee within hours rather than days or weeks to ensure maximum freshness. Their product line includes beloved signature blends like their best-selling Foglifter®, organic single origins, and specialty offerings including their popular Defogger® decaf, which is naturally water-processed. All products are certified organic and many are Fair Trade certified, ensuring no chemicals, herbicides, or pesticides are used in the growing process.
Carmel Valley Coffee Roasting Company operates both retail and wholesale operations, serving Northern California's hospitality industry with custom signature roasts and their award-winning lineup of international blends. They maintain three physical coffeehouse locations and offer "The Coffee Collective," a subscription service that provides fresh organic coffee delivery with member benefits including special offers and limited edition releases.
The company's commitment to sustainability extends beyond organic certification to encompass their entire business philosophy, emphasizing environmental responsibility and community support. Their roasting facility and corporate offices are located in Mid Valley Center, Carmel, where they continue to perfect their craft while honoring their three-decade legacy of quality and community connection.